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What Are LOHAS Consumers Looking For?

Annual study data unveils trends among eco-minded consumers.

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By: Christine Esposito

Editor-in-Chief

Health and eco-minded consumers are looking beyond natural products labels to organic, non-GMO and grass fed label claims, according to the 2016 Market LOHAS MamboTrack consumer research survey.    The annual study, in its tenth year, found that eight in ten health-conscious consumers want to see a natural product certification similar to the USDA organic seal.  This year, only about one in three said “all natural” was a key purchase factor.  “Brand that I trust” (46%) trumped natural claims. ...

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